20 Years of Design Evolution: From Web Standards to Generative AI
I am a Lead Product Designer who thrives at the edge of "what’s next". My journey began with a foundation in industrial and web design, but it has evolved into a career spent leading digital transformation for some of the world's most recognizable brands.
I specialize in Systems Thinking and Interaction Design, with a particular passion for Emerging Tech. My recent work includes designing AI-powered conversational assistants and product recommenders that bridge the gap between human intent and machine learning.
What I bring to the table:
•A "Design-to-Dev" Mindset: I speak the language of developers, ensuring seamless handoffs and reduced technical debt.
•Data-Driven Empathy: I use analytics (Power BI/GA) and user research to ensure every design decision is grounded in evidence, not just aesthetics.
•Global Perspective: Having lived and worked in both Brazil and Belgium, I bring a cross-cultural, multilingual approach to global product scaling.